This is the Malibu Rum Billboard photo. The picture consists of a couple bottles of Malibu to present the different flavors and at the bottom of the image is the slogan "enter your Caribbean mentality"
"a good or even great idea is at the heart of any effective campaign, especially those that resonate, that enter popular culture, that change the conversation, that create brand sirens and advocates and loyalists, and that build communities".from Advertising by Design by Robin Landa, page 92.
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