I chose the slogan "Enter into your Caribbean mentality" because it says exactly what your going to do. Malibu Rum is a Caribbean drink. The sweetness and tropical taste, puts you in the mindset that you are in the Caribbean relaxing and enjoying. It gives a feeling of letting loose and having a good time disregarding time or place. It is unique because it is simple and gets to the point without having to figure out exactly what were trying to say which how we want our audience to feel, like there is nothing to figure out and keeping your mind worry free. " an advertisment is a specific message constructed to inform,persuade,promote,or motivate people on behalf of a brand or group" from Advertisement of design, by Robin Landa.
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