Creative Content: story board

Malibu Rum Story Board. Written description of the commercial story.
"Stories are a way for people to communicate and relate". from Advertising by Design by Robin Landa, page 41.
"consider the brand or group ans what kind of story would bet help you explore ideas or explain it". from Advertising by Design by Robin Landa, page 41.

First scene: we want to enter into a almost sunset on the beach, in the Caribbean island

Second scene: immediately focusing on a party in the sand with tiki torches and lights.

Third scene: showing young males and females having fun and dancing at the party with Malibu rum drinks in their hands, back round music is Caribbean instrumentals

Fourth scene: switches to a couple sitting away from the party on a blanket, both drinking Malibu drinks.

Fifth scene: conversation with make and female
                  Female-its like I'm in my own Caribbean fantasy
                  Male- yea, enter into your Caribbean mentality

Sixth scene: zooming into the sunset.

Seventh scene: shows a picture of a bottle of Malibu Rum, voice repeats the slogan once more     
                 "enter into your Caribbean mentality"

End scene.

I chose this commercial to represent my product because it illuminates the story, the idea. Its telling the story exactly how it needs to be told in order to get the message clear across to the audience. It is giving off the relaxed, chill enviorment feeling we want the audience to receive while drinking a Malibu drink.
"finding a relevant insight into how people think, what they need or desire, and how they act, termed a consumer insight, is paramount for idea generation". from Advertising by Design by Robing Landa, page 68.