The Volkswagen Lemon ad has been revolutionary in the advertisement business throughout time because of its straight forwardness, humor, and its simplicity. The ad does not show much nor does it say much but at the same time it shows all it needs and gives the message it needed to send. It was just put out there for the public eye to observe the default in that particular car and develop trust with the people that this would be the only one that would not be close to perfection. The famous quote from this ad was “we pluck the lemon, you get the plum” and that’s all they needed to say to get the message across to people that we will always do our best to make sure you receive the best. The ad was brilliant, it got the people talking which made other people talking to spread the ad and make it so controversial and revolutionary. Having to sell the VW to americans, especially after the war was not going to be easy. DDB took on this project and made a statement in the advertisement buisness.
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