Tuesday, January 18, 2011

EOC Week 2: Three examples of Questionable Ethics in Advertisment

This ad defines the word pathetic. It is targeting the mothers of obese children to falsely sending a message that eating meat is abusing your child because obese is the number one death in America, when really there giving you the alternative to become a vegetarian.  They are vegetarian/animal rights companies that are harshly pushing this message by using your overweight love ones as examples.  It is completely there right to advertise why animal rights are good and to become a vegetarian is healthier but it shouldn’t be done by harshly exposing other people’s lifestyles.

This advertisement is stating that there is a chance for the “chubby” girls to dress and feel like the “regular” girl with the same outfits and same prices as it would be for the regular size girls. The fact that there labeling it as chubby-size clothing in the first place is immediately stating that this is the only way to fit in and be equal with the regular girls if you are overweight.  This doesn’t target the overweight girls as being a good thing, its singling them out and saying look buy these products and you won’t feel out of place anymore because you’re chubby. It’s not equalizing them; it’s turning them into something there not and giving them bad confidence. It’s also stating in the public that it’s not okay to be an outcast and everyone should feel ordinary and “regular”.

This picture is stating that it is ok that smoking can kill you because let’s face it- you could get hit by a bus tomorrow. This is sending a completely wrong message to people. Yes, they are telling you it’s dangerous but there also saying that’s not a big deal cause you could drop dead any second.

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