This is an anti-smoking advertisement about how many people die them.Whats happening in this ad is two cigarettes burning in reference of the Twin Towers burning on 911. There is words at the bottom that says " Terrorism- related deaths since 2001: 11,337. Tobacco-related deaths since 2001:30,000,000".The goal of this ad is to show how many people died from smoking since a tragedy that also had to do with a lot of deaths from the same time period. What was proven in this ad was the fact that people die everyday for every reason but its more of a chance to die by inhaling tobacco into your body. The ad is from the company Action on Smoking and Health (ASH) by DDB, a company against tobacco products.  It was published in 2007, only six years after 911 which is not long for that many deaths. For some people this ad may have gone a little far but i believe that is what they intended in order to get there message across to the public. Its assumptions are to the people that has not died because they were killed by terrorists but in fact died because of voluntary actions which later led to diseases caused from tobacco products.