This is an anti-smoking advertisement about how many people die them.Whats happening in this ad is two cigarettes burning in reference of the Twin Towers burning on 911. There is words at the bottom that says " Terrorism- related deaths since 2001: 11,337. Tobacco-related deaths since 2001:30,000,000".The goal of this ad is to show how many people died from smoking since a tragedy that also had to do with a lot of deaths from the same time period. What was proven in this ad was the fact that people die everyday for every reason but its more of a chance to die by inhaling tobacco into your body. The ad is from the company Action on Smoking and Health (ASH) by DDB, a company against tobacco products.  It was published in 2007, only six years after 911 which is not long for that many deaths. For some people this ad may have gone a little far but i believe that is what they intended in order to get there message across to the public. Its assumptions are to the people that has not died because they were killed by terrorists but in fact died because of voluntary actions which later led to diseases caused from tobacco products. 

EOC Week 2: Three examples of Questionable Ethics in Advertisment

This ad defines the word pathetic. It is targeting the mothers of obese children to falsely sending a message that eating meat is abusing your child because obese is the number one death in America, when really there giving you the alternative to become a vegetarian.  They are vegetarian/animal rights companies that are harshly pushing this message by using your overweight love ones as examples.  It is completely there right to advertise why animal rights are good and to become a vegetarian is healthier but it shouldn’t be done by harshly exposing other people’s lifestyles.

This advertisement is stating that there is a chance for the “chubby” girls to dress and feel like the “regular” girl with the same outfits and same prices as it would be for the regular size girls. The fact that there labeling it as chubby-size clothing in the first place is immediately stating that this is the only way to fit in and be equal with the regular girls if you are overweight.  This doesn’t target the overweight girls as being a good thing, its singling them out and saying look buy these products and you won’t feel out of place anymore because you’re chubby. It’s not equalizing them; it’s turning them into something there not and giving them bad confidence. It’s also stating in the public that it’s not okay to be an outcast and everyone should feel ordinary and “regular”.

This picture is stating that it is ok that smoking can kill you because let’s face it- you could get hit by a bus tomorrow. This is sending a completely wrong message to people. Yes, they are telling you it’s dangerous but there also saying that’s not a big deal cause you could drop dead any second.

BOC: About Me

Hello my name is Tawny Roberts and I'm a Fashion addict. Taking four years of fashion in high school was, to my belief, how my dream started to one day be in the fashion lifestyle and further my education in that field. What inspired me to be in the fashion industry is knowing that your able to put yourself and your designs out into the world for it hopefully to be the next trends and for people to love it. Fashion is my freedom of expression, my way to show people who i am. I'm not completely sure what it is i want to do but fashion is my calling and I'm going to pursue it until there is nothing left of me. " Dream as if you have forever, live as if you only have today"-James Dean. I follow this quote because the fashion industry is not going to be easy but fear can make or break you so you just have to follow your dreams no matter what.

Week 1 EOC: VW Lemon

The Volkswagen Lemon ad has been revolutionary in the advertisement business throughout time because of its straight forwardness, humor, and its simplicity.  The ad does not show much nor does it say much but at the same time it shows all it needs and gives the message it needed to send. It was just put out there for the public eye to observe the default in that particular car and develop trust with the people that this would be the only one that would not be close to perfection.  The famous quote from this ad was “we pluck the lemon, you get the plum” and that’s all they needed to say to get the message across to people that we will always do our best to make sure you receive the best. The ad was brilliant, it got the people talking which made other people talking to spread the ad and make it so controversial and revolutionary.  Having to sell the VW to americans, especially after the war was not going to be easy. DDB took on this project and made a statement in the advertisement buisness.